Supporters of Julius Malema's Economic Freedom Party (EFF) cheer during their party's final election rally in Pretoria, May 4, 2014.
The ANC narrowly secured more media coverage than the DA in the final election campaign push at the weekend.
But Julius Malema was the most watched politician, media survey group DDI said on Monday.
In the past 24 hours the African National Congress enjoyed 36.5% of column space in the local media compared to the Democratic Alliance's 36.1%.
However, a survey of media coverage for the past week, shows the DA beating the ANC with 35.2% to 31.9%.
In terms of media coverage of party leaders in the past day, Economic Freedom Fighters leader Malema was leading the pack with 42%, far ahead of ANC President Jacob Zuma and DA leader Helen Zille.
They both stood at 28%.
"This could be expected as Malema is virtually the only major well-known leader in his party, while both the DA and the ANC have other leaders that are yielding publicity for the party."
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