Where careers are made and
broken online, TurnUp Music has arrived to replace the old with a new digital
disruption platform that artists, and fans alike, will love.
TurnUp Music, in collaboration with WeChat and
EndemolShine Africa, an online music service dedicated to
helping musicians build their careers by offering the platform to reach and
grow their fan base. More pics after cut
Available exclusively through WeChat, TurnUp is the
ultimate gateway to a host of local talent including various South African
superstars with the likes of MiCasa, Nathi, Emtee and Vusi Nova.
“Our core mission at
WeChat is to make every day easier for everyone. From publishing, licensing marketing
and distribution, the traditional music model wasn’t built for the benefit of
musicians or the fans. We’re doing away with that. Firstly by making sure the
musicians are well looked after by reaping maximum benefit from their
work. Then we help them take their
product to the fans who then can buy the music on our platform, “says Brett
Loubser, CEO of WeChat Africa.
As a local artist-centric space online, where
undiscovered artists are able to make their music available to the large South
African audience, TurnUp Music is about to turn heads as the epicentre where
artists and their fans can connect. A dynamic pricing structure ensures that
allartists’ fans are catered for.
“What differentiates TurnUp Musicis focus. Our aim is to
create opportunities to grow artists and amplify their careers by harnessing
collaborative marketing reach and opportunities. Marketing and artist development
equals longevity and longevity makes a career in music sustainable and
potentially profitable. It’s this focus that has driven TurnUp to promote
talent, provide opportunities for learning new skills and pay artists 70% of
download revenue. TurnUp will further workwith EndemolShine Africato support
TurnUp artists and their music onTV and digital media platforms,” says Thabiet
Allie, COO of TurnUp Music.
NOTES TO THE EDITOR:
To access TurnUp Music open your WeChat app, go to
“Add Contacts” and add TurnUpMusicSA. Click, follow, and access the true realm
of local music.
Each week 50 tracks will be featured. These will be a
combination of current radio hits and hot new artists.
For details, go to:www.turnupmusic.com
Contact
details:
Steve Harris
Managing
Director: TurnUp Music
011 799 3213
/ 083 259 0129
About WeChat
WeChat
envisions and innovates new ways for people to connect, transact and share. A
mobile social communication app designed for smartphone users, WeChat is the
world's fastest growing mobile app with hundreds of millions of users
internationally. Through Official Accounts, WeChat allows brands to deliver
rich, high-touch content experiences to engage with and grow their communities
– on and offline. WeChat is available free to download on Android and iOS.
WeChat Wallet is powered by Standard Bank SA.
About
Endemol Shine Africa
Endemol
Shine Africa is a leading independent production company dedicated to creating
content that enthralls television audiences across South Africa, West Africa
and East Africa. The company is part of global production powerhouse
Endemol Shine Group, which is comprised of 120 companies across more than 30
markets.
Endemol
Shine Africa’s credits include local versions of Endemol Shine Group’s
international formats such as 'Big Brother', 'Deal or No Deal', 'Fear
Factor', 'Project Fame', 'All You Need Is Love' and 'Clash of the Choirs', as
well as locally developed series including 'Step Up or Step Out', 'Reality
Check', 'TempyPushas', 'Katch It With Khanyi' and 'Maisha Superstar'.
Endemol Shine Africa is also a leading producer of drama and comedy with
credits including the highly acclaimed M-Net drama series, ‘Snitch', local
sitcoms 'Suburban Bliss' and 'Jo’burg Blues' and SABC3’s long running hit daily
drama series, ‘Isidingo'.
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